Your Business Deserves
A Beautiful Website

Meet Your Web Guru



Freshwater Designs is a one-man web development and design shop run by me, Mike Lazarus and my dog Shay. I've built tons of Shopify websites for clients big and small across almost every industry imaginable, amassing a wealth of knowledge on all things e-commerce.

I'll be with you every step of the way - from our first phone call to launching your store to international growth. By staying small and solo, I can deliver an unparalleled personal experience and create long-lasting relationships with my clients.

I don't want to be just your web developer and designer. I want to be a trusted partner and resource for you and your business. I know the pains and struggles that come with launching your own company - I'm a small business owner myself - so I do everything I can to make the journey as easy as possible for you.

Shoot me an email and I'd love to find a time to hop on a call and learn more about how I can be of help.


The Freshwater Portfolio



Freshwater Reviews



We had a great experience working with Mike and the Freshwater Designs team. Mike is a small business owner himself who knows how to work with other small business owners. We didn't have any experience with website design or development, and weren't entirely sure what we wanted. Mike was able to design and create a great website with all of the features and functionality that we wanted, set up in a way that was easy for us to use. Mike really understood what we were trying to accomplish with our website, and was then able to take those desires and turn it into a great website.

Mike at Freshwater was amazing. He listened to what I wanted to achieve. Had ready suggestions on how to maximize my Shopify store. He was patient. And the end product is fantastic. I can't recommend him highly enough. Really a pleasure to work with.

Freshwater Designs did more than complete the work requested for our Shopify website--they improved our vision for the site and customer flow, then seamlessly coded the custom pages to execute on those ideas. We are continuing to work with Freshwater and would recommend this agency to any Shopify company looking for a competent, dedicated Expert with excellent communication acumen. The Stanford education really shows in the proficiency of the Freshwater Designs team. Five Stars!

Working with Mike (Freshwater Designs) on my website was a real pleasure. He used my overall vision and turned it into a functional, flexible, attractive and responsive website that worked great for my business. He's very knowledgeable about the technical aspect of website design, and patiently navigated me through the process (note: I'm not very technical). He makes it easy to maintain and update your website once his work is done with follow-on support and easy to follow directions. I highly recommend Freshwater Designs, you'll be happy with the result.

Mike, does excellent work and is very professional to work with.

Michael was a pleasure to work with. He jumped through a lot of hoops for us to go live with our site in a short amount of time. He is very technically savvy and helped with getting our website integrated with our pick and pack warehouse. I would highly recommend working with Michael for your Shopify needs.

It was an absolute pleasure working with Freshwater Designs on our new website. Freshwater's understanding of our needs, along with the consistent followup and collaboration, allowed us to timely build an elegant new store front for the busy holiday season. I would recommend Freshwater to any business looking to build or revamp their website!

I tried desperately to find a task that Freshwater would think was difficult. No matter what I threw their they had no problem taking care of it. I worked with them to build a fairly huge B2b Shopify site which currently has 1300 products. Thanks to Freshwater those products are visible to the customers I want to see them and no one else. What impressed me the most was the high level knowledge mixed with the personal approach. They were able to take my words and turn them into a functional, good looking design, that my customers can utilize to make me money. Thank you Freshwater!

Mike was a pleasure to work with! Knowledgeable, friendly, able to explain things in an easy to understand manner. I highly recommend him!

Mike was fantastic every step of the way! He is extremely knowledgeable with all aspects of website creation, development and implementation and provided great insights and answers to all of our questions. Mike is a great communicator and always made himself available. I would highly recommend Mike and Freshwater Designs to anyone who is looking to build a website using the Shopify platform. Ten out of Ten!

Would highly recommend Freshwater Designs! Mike was amazing to work with from start to finish. He took the time to understand my business needs, built a great first draft, then worked with me to get it perfect. Love the new website!

Michael works very quickly and makes excellent design choices. He has great communication and is a lovely person to work with. I highly recommend this company. I look forward to working with them on all my website needs from here on out.

Mike at Freshwater Designs was fantastic to work with! He was creative, professional, and quick to respond to my questions and changes. I am very happy with my new website!